Zogli, L.-K.J. and Makalima, A.Z. 2025. Small and Medium Enterprises’ Success: Examining Social Media Effectiveness in Pietermaritzburg, South Africa. African Journal of Inter/Multidisciplinary Studies. 7, 1 (May 2025), 1–11. DOI:https://doi.org/10.51415/ajims.v7i1.1662.